UPDATE: Instagram appears to have rolled out this feature to iOS users. At least some of us have the ability to upload multiple accounts and switch between them easily.
Finally! Instagram is testing easy switching between accounts, and we couldn’t be more excited. If you’re anything like us here at Cheshire Academy, you probably have multiple Instagram accounts you log in and out of daily to track engagement, converse with users, and post photos and videos.
What’s the problem with not having easy switching? It’s annoying. Pretty much every other social network allows you to have multiple account access from a single user account. Twitter? Yup, Facebook? Of course. Instagram? Nope. Well, until now – if you’re an Android user, which our school is not. *Sigh*
So why is Instagram launching the easy switching feature for multiple accounts? Because the agencies and brands that pay the big bucks in advertising are demanding it. If you’re an agency or brand that has multiple accounts and every time you have to log out, find password info and then log back in that’s wasted time. As we all know, time is money. Oh, you want me to give you $10,000 for advertising? Well, give me multiple account support via easy switching.
At a much smaller scale, individual users are starting to create additional accounts above and beyond their personal accounts. Some want an additional account for just their artistic photography. Some are looking to launch one for a small business. Some are even making private accounts for just family, keeping a more general one for friends. For me specifically, as a Social Media Manager, being able to transition seamlessly on my phone between Cheshire Academy’s Instagram account and my own would be immensely helpful.
At the end of the day, freelancers, small businesses, big brands, and agencies have all grown accustomed being able to seamlessly jump from account to account to get stuff done. Having to log out each time, re-enter a username and password, and then log back in is just that little annoyance that keeps people from fully investing in Instagram as a main social platform.
Personally, we are super excited for this feature and can’t wait for it to come to iOS. That’s assuming all goes well with Android users and Instagram doesn’t change their mind. Don’t ruin this for the rest of us, Android users.