The phrase Facebook hack can sometimes have a negative connotation, but in the world of social media the use is growing. The term “growth hacker” is being thrown around left and right and, in it’s most basic form, means someone who leverages technology to grow your marketing efforts. In our case, social media efforts.
On to the hack. Well, it’s not really a “hack” in the sense of needing programming experience, but it is one many people don’t know about. Remember when I shared how to increase page likes using the “suggest” feature and email lists? This is similar—a feature that exists in Facebook that many people just don’t know about.
Ok, on to the feature. When you make a post to your page, it easily displays all the shares, comments and likes you receive. Next to the likes, it shows a number of the total, but what you may not have realized is that number is clickable. Why? It’s because it opens to display exactly who liked your post.
This can be great for community engagement, but the real feature we want is what’s next to these people’s names – an invite button. That’s right, if anyone has liked your post that hasn’t liked the page yet, you can invite them with a single click. This will show up in their notifications and is one of the easiest ways to increase your page likes overall.
So what if you don’t get a ton of likes? You can still take advantage of this feature with the boost option. By boosting your post to a broader audience, you’ll inherently get users liking your post who haven’t liked your page. By spending $10, $20 or even $50, you could easily see hundreds of likes that could be invited to like your page.
Growing your likes on a Facebook page is one of the hardest things to do in the social media realm. Facebook does not make it easy, so taking advantage of any of these hacks is incredibly important and can be the difference between and active and stale community.