Why Your School’s Facebook Profile is Doomed

I honestly can’t tell you how many times I have people tell me about how they STILL use a personal Facebook profile, not a business page, to represent their boarding school. Well, I’m here to tell you that Facebook has caught on and your profile is basically doomed (cue dark and ominous tone).

For those of you who don’t know, there was once a time when business pages didn’t exist. That’s right. There were only profiles and to reach current and potential customers, one would have to get creative, making the profile look like a business, which is against Facebook policy. So, Facebook said ENOUGH and finally created the business pages we all use today. Well, almost all us.

I fully understand the benefits to using a profile for your boarding school. It allows for much more intimate connections and conversations. Being able to tag a person with a specific message is huge! However, it also has its limitations. Once you reach a specific number of “friends” you’ll be cut off, unlike a business page that can amass millions of likes. There are a number of other pros and cons for profile and business pages, but it’s almost a moot point as of lately. Here’s why.

Facebook is tired of fake accounts and trolls. People who go on Facebook under an anonymous name can’t be held accountable and that’s what a lot of trolls, bullies and others  count on. So, Facebook has created a way to flag suspected fake accounts and are making people go through a process of validating the name on the account. How? They are asking for ID. That’s right. If you’re flagged, you’ll have to provide a physical ID to Facebook to turn your account back on. Kind of hard to do when your name and persona is a boarding school. Oh, and the icing on the cake? If you don’t change the name to a real person and provide proof, you lose everything.

I’m not going to leave you hanging now that you may be panicked about your personal profile account. It’s actually really simple to convert. Facebook has done all the work for you. Just visit here for a step by step process. Your next question is going to be, “But what about all the information and friends I have on the personal profile?” Well, the majority of that will be transferred to the new page and those friends will have the option of “liking” that new business page. Keep in mind that any of that information will now be public, rather than how it’s displayed on the profile, which may be just to those “friends.”

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