All posts by cody.barbierri

Assistant Director of Social Media Marketing at Cheshire Academy

How to Use Instagram Stories at Your Boarding School

Welcome to the world of social media. Once again we have new functionality in one of the major social networks: Instagram. However, you may be familiar with it already. That’s because it mirrors Snapchat almost identically.

Yesterday, Instagram announced its Instagram Stories feature. Functionality that allows a user to post a “story” with text and drawing overlays to followers that will disappear in 24 hours. So, as a boarding or private school, how would this functionality be useful? You may be saying “It’s not for us,” but ultimately it has a host of benefits, a few of which I’ve listed ] below:

Covering Events in Real-Time

With social networks like Facebook and Instagram, we’ve always been taught they aren’t like Twitter, where you can post consecutively to cover events in real-time. It’s not accepted. However, you now can with Instagram Stories, because in 24 hours those posts will be gone. Since the posts will disappear you don’t have to worry about them cluttering your profile page or spamming your followers. It’s their choice if they tune into your “stories” during an event to follow along with either photos or video posts. It really opens up a lot of new doors for schools who cover academic, art or athletic events.

School Announcements

How many times have you tried to post school announcements on Twitter and Facebook for them to be ignored by students? Well, the majority of students aren’t on those platforms but are on Instagram and SnapChat. Now, with Instagram Stories, you can use the 24 hour period to post an announcement to students, who likely follow you more on Instagram than anywhere else. Want to make sure students know that tomorrow is a formal day? Post a pic of a student in their formal wear, add some colorful overlay text saying “REMINDER: Formal Friday Tomorrow!” and post. Since the post will disappear in 24 hours, you don’t have to worry about the announcement becoming old news and still remaining on your profile page. Even worse, you don’t have to worry about Instagram’s new algorithm hiding the post and it showing up in student’s streams two days later.

Student Ambassadors

Students absolutely love SnapChat. It’s addicting. Since Instagram has some similar features now, it might make it more appealing to students who want to help your school. At Cheshire Academy, we have student interns who post to our Instagram. Now, they can continue to do so, but with more consistency and personality. While the posts to the profile page of your Instagram account can be focused on prospective students, the Instagram Stories could be more of the day-to-day activities on campus for students. Students can post if they are at the football camp and want others to come down and support the team, or if there’s a cool science project happening. While that may also be good content as a profile post, if the students feel more comfortable posting as a story then it’s ultimately better than nothing and will likely build a stronger connection with your student body moving forward.

What uses can you see Instagram Stories playing at your boarding or private school?

A Guide to Instagram Analytics for Boarding Schools

If you’re lucky, you might have noticed that the Instagram profile for your boarding school has a new feature: Analytics. Appearing in the upper right-hand corner next to the cog wheel, the analytics button looks like those infamous cell phone reception bars. But outside of its appearance, the button holds a wealth of new information that makes seeing what’s going on with your Instagram account much easier. Below we dive into the various pieces of Instagram’s new analytics dashboard and what it means to your boarding school. 

Continue reading A Guide to Instagram Analytics for Boarding Schools

How Your School Can Beat Instagram’s New Feed Algorithm

The last few weeks has felt like an unruly panic from everyone about Instagram’s new algorithm and change to the feed. Rather than the photos being in nice chronological order, they will now be affected by an algorithm which will float photos it thinks you want to see most to the top. As you can imagine, people aren’t happy. But, fear not, there’s a simple way to beat the algorithm and ensure your followers never miss any of your posts.  Continue reading How Your School Can Beat Instagram’s New Feed Algorithm

5 Ways to Use Facebook Live at Your Boarding School

Facebook has finally rolled out Facebook Live, it’s live streaming function, to the majority of Facebook Page users. Now that it’s available, how should you use it as a marketing and branding tool? Below I outline five ways to use Facebook Live at your boarding school. Continue reading 5 Ways to Use Facebook Live at Your Boarding School

Why Your School’s Facebook Profile is Doomed

I honestly can’t tell you how many times I have people tell me about how they STILL use a personal Facebook profile, not a business page, to represent their boarding school. Well, I’m here to tell you that Facebook has caught on and your profile is basically doomed (cue dark and ominous tone). Continue reading Why Your School’s Facebook Profile is Doomed

A Quick Facebook Hack for Your School Page

The phrase Facebook hack can sometimes have a negative connotation, but in the world of social media the use is growing. The term “growth hacker” is being thrown around left and right and, in it’s most basic form, means someone who leverages technology to grow your marketing efforts. In our case, social media efforts. Continue reading A Quick Facebook Hack for Your School Page

3 App Features That Should Concern Parents

Trying to stay up-to-date with all the apps your kids are downloading and using on a daily basis can be an exhausting task. However, rather than trying to police specific apps, it’s more important to focus on the app’s features themselves. By knowing which apps include the below features, you can more easily educate and monitor your child’s app activity. Continue reading 3 App Features That Should Concern Parents

Why Twitter’s New Character Limit Is Great For Your School

I know. I know. Everyone is complaining about the new character limit that Twitter is discussing implementing. Whether it’s truly 10,000 characters or not, the reality is that this is a great thing for your private or boarding schools. Here’s why: Continue reading Why Twitter’s New Character Limit Is Great For Your School

Age Restrictions for Top Social Media Sites

 

Every wonder what the age restrictions are for the top social media sites in the world? Surely, these sites, which often host sensitive content and conversations, are all 18+, right? Think again. Most of them are essentially targeted to eighth graders, ages 13 and up. Why 13? The Children’s Online Privacy Protection Act (COPPA) was established to product children’s information and has deemed that an appropriate age for collecting data, but it seems pretty young for someone who could very easily find a slew of inappropriate content in a matter of seconds on these sites. Continue reading Age Restrictions for Top Social Media Sites